From Kitchen Experiments to Global Shipments: The Story Behind Haiyi Beauty

It All Started With a Bottle of Essential Oil

No boardrooms. No glossy catalogs. No warehouse shelves stacked with export cartons.

Just one idea, one kitchen, and one incredibly curious mind armed with a passion for skincare.

That’s where Haiyi Beauty was born — not in a high-rise lab, but on a kitchen countertop with a few essential oils, some notebooks full of wild ideas, and a vision:
To create beauty products that actually work, feel good to use, and don’t cost a small fortune.

At first, it wasn’t even a “brand.” It was a weekend obsession. But everything changed when a friend took one of our homemade serums to a trade show — and got inquiries from actual retailers.

We didn’t even know what “MOQ” meant back then.

A Market That Was Ready Before We Were

As we started taking things seriously, we realized the demand for clean, effective, private label skincare was bigger than we imagined.

Distributors were looking for:

• Customizable, non-generic packaging
• Transparent formulations
• Reliable communication from suppliers

So we decided to become that partner.
Not just a factory — a brand builder.

The Birth of Our First Hit Products

We’ll be honest — early production wasn’t glamorous.

• Labels were printed crooked.
• Boxes didn’t seal properly.
• One face mask smelled like cough drops.

But we learned quickly.
We worked with better suppliers, refined our formulas, and tested everything ourselves.

Then came our first hit product — a moisturizer that quietly took off in Eastern Europe, thanks to one small but visionary distributor.

This marked our first major step toward becoming a trusted OEM skincare manufacturer.

Building Trust: One Sample at a Time

In B2B, trust isn’t built through slogans.
It’s built through:

• Fast replies
• Transparent updates
• Customized samples
• Localized product content

Some of our best distributor relationships started with a single message.
Years later, they’re still with us — and that’s our proudest metric.

As a dedicated B2B beauty supplier, we value communication, flexibility, and long-term collaboration over everything else.

From Makers to Brand Partners

Haiyi Beauty has evolved from “makers” into co-creators with our partners.

What we offer:

• Custom formulation support
• Trend research and product ideation
• Branding, packaging & design assistance
• Low MOQ options for market testing

We’re here to empower your brand, not compete with it. Whether you're launching a new private label skincare line or expanding an existing one, we’re equipped to help.

What Makes Us Different

Here’s what you can expect working with us:

✅ Fast, clear, human communication
✅ Scalable production with flexible terms
✅ Full OEM & ODM support
✅ Local market insights
✅ Ready-to-use content & assets

We take pride in being a team you can rely on — even when things get complex.

Let’s Grow Something Together

With two new project teams (nutraceuticals and LockCute), we’re building toward the future — and we’d love you to be a part of it.

Whether you’re an established distributor or exploring your first skincare for wholesale project, we’re here to help.

Contact us today to explore how we can work together.
Samples available upon request.

Let’s build something beautiful — together.

— Haiyi Beauty Team