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About US

The art of innovation

HaiyiBeauty- Your Trustworthy Creator of Sensory Aesthetics
We focus on providing diversified sensory solutions for the global beauty and personal care field, endowing products with unique vitality through innovative formulas, and creating a multi-dimensional experience for consumers with sensory pleasure as the core.

As a holding brand of Shenzhen Haiyi Cosmetics Co., Ltd., we are not only a global pioneer in the field of color and professional raw materials, but also have established a cross-industry innovation ecosystem through cutting-edge technologies. Our solutions rely on a strong global supply chain network and cutting-edge R&D capabilities to penetrate deeply into many fields such as beauty and skin care, medical health, and nutritious food and beverages.

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    1. Our artists

    From ideation to production and commercialization, our team of experts craft perfection in every detail

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    2. Expertly crafted innovation

    Our ingredients have an uncompromised quality

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    3. Sensory experience

    Sensient Beauty is putting the individual’s sensory experience at the center of beauty

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Service Purpose

Quality first, customer-focused, trusted reputation.

We have a highly skilled team of 20 research and design engineers, including 12 senior R&D specialists and 8 professional engineers, all with extensive industry experience and expertise in cutting-edge technologies. Our team is dedicated to delivering premium customization services, including personalized design, small-batch customization, sample processing, precision graphic handling, and on-demand development to meet the diverse needs of our global clients.

To ensure exceptional quality, we adhere to rigorous international quality management standards, implementing random inspections to guarantee compliance with global market requirements. Our products are certified by internationally recognized standards such as ISO and GMPC. With our strong R&D capabilities and stringent quality control system, we provide high-standard, customized solutions that help our clients gain a competitive edge in the global market.

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Our background

Our Journey Ahead: Embracing Innovation and Growth

We were founded on April 8, 1997, and have been in the cosmetics industry for 27 years, specializing in perfumes, body sprays, fragrances, body lotions, body milk, shower gels, makeup, eyeshadows, and lipsticks.

Between 1998 and 2016, we expanded into a 2,900-square-meter facility, equipped with five advanced production lines and 58 high-precision machines, operated by a team of fifteen skilled engineers.

By 2020, we proudly introduced OEM and ODM services, reinforcing our commitment to quality and customer satisfaction. We warmly welcome clients worldwide to collaborate with us.

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Global Reach and Exceptional Market Performance

Expanding Our Presence Worldwide

Our products are distributed across Europe, the United States, Japan, Hong Kong, Taiwan, and beyond. We’ve built a strong presence in mainland China, renowned for our quality and innovation.

Our commitment to excellence and understanding of market trends allows us to provide reliable, high-quality products that meet diverse global needs. As we grow, we remain dedicated to maintaining the highest standards, ensuring customer satisfaction, and strengthening our position in the global market while building lasting partnerships.

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Why we do

If there’s anything we’re more passionate about than beauty, it’s partnership. 

We inspire to have beauty partnerships that do good by innovating together and providing the best natural solutions. 

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Gender Equality data

HaiyiBeauty

At HaiyiBeauty, we believe that a diverse workforce and an inclusive work environment are critical to the success of our business, and we are committed to supporting the advancement of women at all stages of their careers. 

In accordance with French Professional Equality Index for Men and Women aimed at eliminating the pay gap between women and men, HaiyiBeauty have achieved a score of 95 out of 100 points in 2023 reflects our continuing commitment to increase women’s representation at all levels. 

The professional equality index for men and women is measured using four indicators: 

  • Pay gap between male and female
  • Difference in individual wage increase between women and men
  • Percentage of employees receiving a raise after returning from maternity leave
  • Number of employees of the under-represented gender within the 10 highest earners

Speak to our experts

Want to find out more about our solutions? Got a regulatory question? Need help formulating? 

Contact HaiyiBeauty
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Nail Care

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Facial Cream

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SunScreen

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Facia Serum/Toner

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Hair Essential Oil/Hair Mask

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Hair Conditioner/Shampoo

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Body Lotion

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Eye Care

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Hair Removal Care

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Neck Care

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Body Tanning

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Mascara

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Lipstick

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Blush

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Tooth Paste

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Foundation

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Beard Care

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Men's Health Products

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Men's Personal Care

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Oral Rinse

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Women's Perfume

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Body Scrub

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Men Perfume

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Tooth Poweder

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Facial Cleanser

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Hair Regrowth Treatments

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Tooth Strip

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Breath Fresher